Lorinda Halla Hoes

ETL, Inc President, Lorinda Halla Hoes worked for 15 years in nine states with developer and author of Expressways To Learning systems, Dr. Jack E. Hoes.  Jack and Lorinda were married in 1995.

Lorinda developed teacher training for all Dr. Hoes' educational systems, taught many of the teachers, organized and implemented the business, and as technology has increasingly expanded, is currently continuing development of additions and improvements to the ETL systems.  Many of these were envisioned by Dr. Hoes long before the technology was even available.

Lorinda received her BA from the University of South Dakota, graduating Magna Cum Laude, elected to Phi Beta Kappa. She attended the University of Chicago on a full scholarship in the school of Social Service Administration, earning 70 semester hours beyond the bachelor’s degree.

She holds three Life Diplomas in California:  General Elementary, Junior High School, and Pupil Personnel.  The latter is a graduate credential authorizing performance and supervision in the fields of attendance, psychology, psychometry, and pupil counseling.

Lorinda has taught all grade levels from second through twelfth, in public and private schools, including gifted and special education in five states, English and drama at the senior high level, math at the junior high level, and music.  She directed two children’s institutions for dependent and delinquent children one in South Dakota the other in West Virginia.  She was also a Family Counselor with the Family Service Agency of Topeka Kansas.

Lorinda served as a District Counselor in San Diego City Schools for 20 years where she worked directly with students, teachers, principals, parents, and community agencies on behalf of students who showed academic, social, or emotional problems, which adversely affected their educational development.

For approximately 30 years she has done nutritional counseling and muscle-response testing as an additional interest, demonstrating that physical, neurological, and emotional health are essential to optimal learning.

Music has played an integral part in Lorinda’s life.  She started piano at age six.  She also studied some pipe organ in college.  She has played for many churches, choirs, accompanied many vocalists, including Dr. Hoes singing his music while playing the organ.  Lorinda found that accompanying Dr. Hoes on the piano with him singing and leading from the organ was always inspirational.